Walmart and Free Rein Coffee Honor Veterans and U.S. Manufacturing in Capitol Hill Event
Walmart and Free Rein Coffee, co-founded by Cole Hauser, celebrated veterans and U.S.-made products with a coffee giveaway on Capitol Hill, highlighting Walmart's commitment to American manufacturing and veteran support.

Walmart and Free Rein Coffee, co-founded by actor and veteran advocate Cole Hauser, hosted a coffee giveaway event on Capitol Hill to honor veterans and spotlight Walmart's dedication to American-made goods. The event, part of Walmart's annual U.S. Manufacturing Fly-In, featured complimentary coffee for veterans and emphasized the importance of supporting U.S. manufacturing and small businesses. Cole Hauser, known for his role in 'Yellowstone,' expressed his commitment to raising awareness for veterans and first responders through Free Rein Coffee. Melody Richard, SVP of Merchandising at Walmart, reiterated the company's pledge to invest in U.S. manufacturing, noting that over two-thirds of Walmart's products are sourced domestically. The event also highlighted the role of corporate partnerships in supporting veteran organizations, with Sean Corrigan of the Special Operations Warrior Foundation and Rye Barcott of With Honor praising Walmart's efforts. Walmart's Open Call initiative, which invites U.S. entrepreneurs to pitch their products, was also discussed, underscoring the company's ongoing support for American manufacturing and small businesses.