Water Wings Swim School Expands Nationally Through Franchise Program After Unleashed Brands Acquisition
Water Wings Swim School's national franchise expansion under Unleashed Brands aims to increase access to lifesaving swim education for children across the U.S.
Water Wings Swim School, founded by Avi Shafshak and his wife Tracy in 2003, has embarked on a national expansion through a franchise program following its acquisition by Unleashed Brands. This move is set to broaden the reach of high-quality swim education, addressing the critical safety need for children, especially those under four, for whom drowning is the leading cause of accidental death.
The swim school distinguishes itself with a dual commitment to exceptional programming and franchisee success, offering year-round swim instruction for all ages. This approach not only creates multiple revenue streams but also ensures a well-rounded experience for families. The partnership with Unleashed Brands has equipped Water Wings with advanced technology, marketing support, and operational expertise, facilitating a scalable and efficient expansion strategy.
Since launching the national franchise program in May, Water Wings has signed eight franchise agreements in just 60 days, a success attributed to the trust in the Unleashed Brands platform and the compelling mission of Water Wings. The franchise looks for partners passionate about community impact and leadership, offering them a proven model with lower buildout costs and flexible ownership options to ensure long-term success.
Looking ahead, Water Wings aims to extend its reach to more communities lacking access to year-round swim lessons, focusing on preventing tragedies and fostering children's confidence and love for swimming. The expansion is not just about growing the brand but also about building a network of franchise partners committed to making a meaningful difference in communities across the country.