Workhuman Leads 2025 Baker's Dozen Recognition Services Ranking Based on Customer Feedback
HRO Today's 2025 Baker's Dozen Customer Satisfaction Ranking for Recognition Services highlights the top providers as determined by extensive client feedback, offering valuable insights for HR leaders selecting service partners.
HRO Today has announced the winners of its 2025 Baker's Dozen Customer Satisfaction Ranking for Recognition Services, with Workhuman securing the top position followed by Madison Recognition, C. A. Short, Engage2Excel, and Point Recognition. The rankings are based exclusively on feedback from buyers of recognition services, with over 300 usable surveys completed from 223 different client companies of the ranked providers.
The methodology involves analyzing results across three critical subcategories: service breadth, size of deals, and quality of service. Using a predetermined algorithm that weighs questions and categories based on importance, HRO Today calculates scores in all three subcategories as well as an overall score. This data-driven approach ensures that only organizations earning the highest ratings from their customers are included in the final ranking.
HRO Today collects feedback annually through an online survey distributed to buyers directly through the HRO Today mailing lists and indirectly through service providers. The ratings are not based on the opinion of the HRO Today staff, maintaining objectivity and credibility in the evaluation process. HR leaders heavily rely on these Baker's Dozen rankings across six different categories when selecting HR service providers.
The significance of these rankings extends beyond mere recognition, as they provide valuable market intelligence for organizations seeking reliable recognition service partners. The comprehensive survey data from actual clients offers authentic insights into service quality and customer satisfaction levels. For the complete list of winners and detailed rankings, visit HRO Today.