XYPN Launches 2025 AdviceTech Competition to Spotlight Financial Planning Innovation
The eleventh annual XYPN LIVE conference is seeking innovative financial technology platforms that can help advisors deliver more efficient and impactful services. The competition offers significant exposure and awards for emerging advicetech solutions.

The XY Planning Network (XYPN) has announced its 2025 AdviceTech Competition, inviting technology platforms designed to transform financial advisory services to compete for industry recognition. The competition, running alongside XYPN LIVE 2025 in Austin from September 25-27, will provide emerging technologies a critical platform to showcase innovative solutions.
Eligible companies must meet specific criteria, including being a new offering, having less than $1 million in revenue, or having launched within the past 12 months. The selection process will involve presenting a seven-minute demonstration to approximately 1,000 conference attendees and a panel of industry experts.
Two primary awards will be presented: the 'Best in Show' selected by industry judges and the 'Advicer's Choice' voted by conference attendees. Winners will receive substantial benefits, including free exhibition space at future XYPN LIVE events, promotional opportunities, and extensive network exposure.
Previous competition winners have included notable platforms like Snappy Kraken, Vestwell, and Holistiplan, underscoring the event's track record of identifying transformative financial technologies. The competition aims to highlight tools that help financial advisors streamline operations and deliver more client-focused services.
Interested technology platforms must submit their applications by Thursday, June 26 at 5:00 PM Mountain Time. The competition represents a significant opportunity for emerging advicetech solutions to gain visibility and validation within the financial planning ecosystem.