Yocale.ai Appoints Former Electronic Arts CTO as Data and Intelligence Advisor
Yocale.ai has appointed Marija Radulovic-Nastic, former CTO of Electronic Arts, to its Advisory Board to drive AI strategy for beauty and wellness businesses, signaling the company's commitment to embedding intelligence into its platform.
Yocale.ai Inc. (CSE: YAI), an AI-powered operating system for the global beauty and wellness industry, has appointed Marija Radulovic-Nastic, former Chief Technology Officer of Electronic Arts, to its Advisory Board as Data and Intelligence Advisor. The appointment underscores the central role of applied AI in Yocale.ai's product strategy and long-term platform roadmap.
Radulovic-Nastic brings more than two decades of experience scaling AI and engineering at one of the world's largest interactive entertainment companies. She served as CTO of Electronic Arts from 2022 to 2025, capping a 21-year career at EA leading the engineering and applied research organizations behind some of the most widely played interactive entertainment experiences. Earlier at EA, she held roles as Senior Vice President of Development Technology and Solutions and Vice President of Central Development Services. She is currently CEO of Adriatic Intelligence Group, where she advises boards and executive teams on AI strategy, technology governance, and enterprise adoption.
Aydin Asli, Chief Executive Officer of Yocale.ai, said, "Marija led large-scale engineering, data, and applied AI capabilities in one of the world's most demanding consumer technology environments. EA reaches hundreds of millions of players, with AI threaded through every layer of the experience. That is the operating mindset we want shaping how Yocale.ai turns the underlying Yocale platform's decade of operating foundation into practical intelligence that beauty and wellness businesses feel in their day-to-day. Her involvement raises the bar for what we build next."
Beauty and wellness is one of the largest service economies in the world, built on relationships between operators and clients. Yet, according to Yocale.ai, the intelligence layer underneath has been missing. Radulovic-Nastic said, "In beauty and wellness, the craft is the business. What drew me to Yocale.ai is simple: Yocale builds the business around people. Yocale.ai is rebuilding the category around that intelligence, with AI built around the people doing the work so the team stays focused on what they are great at. When you do that well, the platform stops being a tool the operator picks up and starts being the infrastructure the industry runs on. That is the future of applied AI in service industries, and it is the kind of company I want to be helping build."
As Data and Intelligence Advisor, Radulovic-Nastic will work closely with Yocale.ai's executive team on the company's AI and data strategy, applied research priorities, and technology assessment of acquisition opportunities. The company expects to continue expanding its Advisory Board as part of its growth and technology strategy.
Yocale.ai's platform combines SaaS, embedded fintech, and intelligent automation to give businesses of every size, from independent salons and med-spas to multi-location wellness brands, a single platform to run and grow their entire revenue engine. The platform applies AI to automate administrative work, strengthen follow-up and rebooking, and surface insights that improve retention and utilization. Built on more than a decade of development through the Yocale platform, which has supported thousands of businesses across more than 22 countries, Yocale.ai is headquartered in Vancouver, Canada. Learn more at www.yocale.ai.
The appointment of Radulovic-Nastic signals Yocale.ai's ambition to embed deep intelligence into its platform, potentially transforming how beauty and wellness businesses operate. By leveraging her expertise in scaling AI at a massive consumer technology company, Yocale.ai aims to turn its existing platform into an intelligent infrastructure that enhances daily operations for service providers.