Yuenglings Ice Cream Corp Rebrands as Frequency Holdings, Pivots to Technology Venture Platform
Yuenglings Ice Cream Corporation transforms into Frequency Holdings, signaling a strategic shift from a single-brand entity to a multi-venture technology holding company focused on scaling high-impact technology platforms across cybersecurity, digital identity, and AI.
Yuenglings Ice Cream Corporation has officially filed amended articles of incorporation to change its corporate name to Frequency Holdings, Inc., marking a significant strategic evolution in the company's business model. The rebranding reflects a deliberate move to transform from a traditional business into a technology-focused holding company modeled after successful corporate structures like Berkshire Hathaway and Alphabet.
Under the leadership of CEO Rick Jordan, Frequency Holdings aims to build a portfolio of technology ventures with clear vertical leadership and operational independence. The company's flagship subsidiary, ReachOut, will continue its high-velocity acquisition strategy in the IT and cybersecurity sector, targeting regional firms with revenues between $500,000 and $2 million.
The new corporate identity goes beyond a simple name change, representing a fundamental reimagining of the company's strategic direction. Jordan emphasized that Frequency is about cutting through market noise and delivering focused, purpose-driven results across multiple technology domains.
In addition to ReachOut, the company is developing TRUSTLESS, an early-stage digital identity and data verification venture designed to operate with independent leadership. This approach signals Frequency Holdings' intention to create value through strategic subsidiary development and targeted acquisitions in emerging technology sectors.
The name change filing, submitted to the State of Nevada, represents a formal acknowledgment of the company's operational transformation. Pending FINRA review and approval, Frequency Holdings is positioning itself as a platform for incubating and scaling technology ventures in digital identity, AI, automation, and related fields.
By restructuring its corporate identity, the company signals a commitment to long-term shareholder value creation through a diversified, technology-focused approach that emphasizes operational agility and strategic growth.