B2B Marketing
Customer Reference Management Moves from Informal Practice to Strategic Revenue Driver
As B2B buyers increasingly rely on peer proof, CRM-integrated advocacy platforms like RO Innovation transform unstructured reference activity into a measurable revenue program that accelerates deals and improves win rates.
B2i Digital to Amplify Investor Access at Premier Healthcare Conference
B2i Digital's selection as marketing partner for the exclusive ROTH Healthcare Opportunities Conference highlights the growing importance of targeted digital outreach in connecting innovative healthcare companies with institutional capital.
Bluebox Smart Ice and Water Partners with Trevelino/Keller to Launch Industry's First Ice-as-a-Service Model
Bluebox Smart Ice and Water has partnered with marketing agency Trevelino/Keller to introduce the packaged ice industry's first Ice-as-a-Service model, aiming to revolutionize convenience store operations by eliminating traditional inefficiencies and creating new revenue opportunities.
CloudMellow Recognized Among America's Fastest-Growing Private Companies on 2025 Inc. 5000 List
CloudMellow's inclusion in the 2025 Inc. 5000 list underscores its significant growth and impact in the B2B digital marketing sector, highlighting its innovative strategies and commitment to client success.
MedSynergy Communications Launches to Bridge Health Tourism Gaps Between U.S. and Mexico
Fanny Miller and Esperanza Colin introduce MedSynergy Communications, a bilingual agency aimed at enhancing health tourism marketing and business structuring for healthcare providers targeting the U.S.-Mexico market.
Houston Marketing Agency One Foot Over Captures Six AMA Crystal Awards
One Foot Over, a Houston-based B2B marketing agency, demonstrated exceptional marketing prowess by winning six American Marketing Association Crystal Awards across multiple categories, highlighting its strategic approach to complex marketing challenges.
LinkedIn Expands Video Advertising with New Pre-Roll Option for Brands
LinkedIn is enhancing its advertising capabilities by introducing a video advertising program that allows brands to place pre-roll ads alongside content from prestigious publishers, potentially transforming B2B marketing strategies.