Bluebox Smart Ice and Water Partners with Trevelino/Keller to Launch Industry's First Ice-as-a-Service Model
Bluebox Smart Ice and Water has partnered with marketing agency Trevelino/Keller to introduce the packaged ice industry's first Ice-as-a-Service model, aiming to revolutionize convenience store operations by eliminating traditional inefficiencies and creating new revenue opportunities.
Bluebox Smart Ice and Water has selected Trevelino/Keller, a nationally ranked integrated PR and marketing agency, to support the launch of the packaged ice industry's first on-premise ice and water vending solution operating as an Ice-as-a-Service enterprise. This partnership represents a significant shift in how convenience stores and grocery retailers approach ice sales, moving away from traditional models plagued by inefficiencies.
The traditional ice system forces retailers to deal with costly problems including late or missed deliveries, damaged products, theft, and bulky freezers that occupy valuable space that could be used for higher-margin items. Bluebox's innovative approach eliminates these challenges by removing upfront costs, equipment purchases, and maintenance requirements while handling all delivery, installation, and servicing through their service model available at https://blueboxiceandwater.com.
Ben Gaskill, CEO of Bluebox Smart Ice and Water, emphasized the strategic importance of this partnership, stating that Trevelino/Keller's experience with disruptive brands will help generate more leads, increase online visibility, and position Bluebox's leadership as industry experts. Retailers participating in the program earn revenue each time a customer purchases ice or water without ever managing inventory, thereby maximizing their retail footprint and profitability.
Dean Trevelino, co-CEO of Trevelino/Keller, drew parallels to the agency's previous work with disruptive companies, noting that Bluebox's approach to changing how convenience stores sell ice mirrors the transformation Carvana brought to the used car industry in 2012. Trevelino/Keller will implement a multi-channel strategy combining public relations and growth marketing efforts, including earned and paid media, content development, SEO, and lead generation initiatives.
The Ice-as-a-Service model represents a fundamental restructuring of the packaged ice industry, offering retailers a turn-key solution that addresses long-standing operational challenges while creating new revenue streams. This partnership signals a broader trend toward service-based models in traditional retail sectors, where technology and innovative business models are replacing outdated approaches to consumer goods distribution.