Dairy Industry

Virginia Tech Quarterback Kyron Drones Credits Real Dairy Milk for Athletic Performance in Milk's Got Game Campaign
Virginia Tech quarterback Kyron Drones and his mother Olinka highlight how real dairy milk fuels athletic excellence through nutritional benefits and family support in The Dairy Alliance's Milk's Got Game campaign.

North Carolina's Top High School Quarterback Highlights Dairy's Role in Athletic Performance
Faizon Brandon, North Carolina's #1 high school quarterback recruit, and his mother Rolanda share how real dairy milk supports his athletic performance and family bond through The Dairy Alliance's Milk's Got Game® campaign.

Milk's Got Game Launches Online Store to Support Southeast Food Banks
The Dairy Alliance has launched a limited-time online merchandise store where all net proceeds will benefit food banks across eight Southeastern states, combining school spirit with community support.

SEC Football Stars Champion Dairy Milk's Role in Athletic Performance Through 'Milk's Got Game' Campaign
The Dairy Alliance's 'Milk's Got Game' campaign partners with SEC athletes to highlight dairy milk's nutritional benefits for athletic performance, recovery, and hydration, emphasizing its role from childhood development to professional sports.

The Dairy Alliance Launches Maddox Batson Sweepstakes to Promote Southeast Dairy Industry
The Dairy Alliance is hosting exclusive VIP sweepstakes with country artist Maddox Batson in North Carolina and Tennessee to raise awareness about dairy's role in sustainable nutrition while connecting with local communities through music.

The Dairy Alliance Partners with NC State to Promote Milk's Performance Benefits at Annual Run
The Dairy Alliance is sponsoring NC State's Moonlight Howl and Run to demonstrate how real dairy milk supports athletic recovery and performance through its unique nutritional profile.