The Dairy Alliance Partners with NC State to Promote Milk's Performance Benefits at Annual Run
The Dairy Alliance is sponsoring NC State's Moonlight Howl and Run to demonstrate how real dairy milk supports athletic recovery and performance through its unique nutritional profile.
The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has partnered with North Carolina State University to highlight the performance advantages of real dairy milk at the 10th annual Moonlight Howl and Run on August 21. This signature Wolfpack Welcome Week event attracts thousands of students for an evening of high-energy activity, with this year's celebration emphasizing dairy milk as optimal fuel for student performance.
Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance, stated that the event provides an ideal platform to connect with students in an energetic setting and demonstrate how real dairy supports active lifestyles. By distributing real dairy milk as students finish the race, the organization helps participants recover, rehydrate, and recharge using milk's high-quality protein and natural electrolytes for subsequent activities.
The recovery benefits stem from dairy milk's distinctive nutritional composition. From facilitating muscle repair through high-quality protein to restoring electrolytes after strenuous exercise, real dairy milk offers demonstrated advantages for athletes and active students. Laura Buxenbaum, Vice President of Health and Wellness for The Dairy Alliance, emphasized that real dairy milk provides the optimal carbohydrate-to-protein ratio for muscle recovery, making it an intelligent choice for students pushing their physical limits.
The first 2,300 participants checking in at Talley Student Union will receive complimentary T-shirts and glow accessories, while The Dairy Alliance team will distribute bracelets, straws, and performance-focused nutritional information. Following the run, NC State staff will hand out the university's Howling Cow chocolate milk to help participants refuel with real dairy. For additional information about The Dairy Alliance, visit https://thedairyalliance.com.
This partnership represents a strategic effort to educate college students about dairy's nutritional benefits during peak physical activity, potentially influencing long-term consumption patterns among young adults entering independent decision-making phases regarding nutrition and wellness.