Al Fakher and Cookies Launch Innovative Hookah Flavor Collection
Al Fakher partners with Cookies to introduce a groundbreaking hookah flavor collection, merging two iconic brands' cultures and expanding the hookah market's appeal.
The collaboration between Al Fakher, the world's leading hookah brand, and Cookies, a global lifestyle powerhouse, has resulted in the launch of a unique hookah flavor collection. This partnership signifies Cookies' first venture into the hookah industry, introducing five innovative flavors that blend the essence of both brands. The Al Fakher x Cookies Collection is a testament to the brands' commitment to quality and innovation, offering flavors like Blueberry Caviar and Citrus Zen, developed by Cookies' flavor team and Al Fakher's master blenders.
Berner, Co-Founder and CEO of Cookies, highlighted the partnership's significance, stating it allows the brand to extend its authentic and boundary-pushing ethos into the hookah space. The collection not only introduces new flavors but also features co-branded packaging, combining Cookies' distinctive blue with Al Fakher's hallmark of quality. Ashley Bock, Marketing Director at Al Fakher, described the launch as a cultural crossover, aiming to respect hookah traditions while attracting a broader audience.
Available since June 25, 2025, the Al Fakher x Cookies Collection is accessible through select retailers and online partners. This collaboration marks a pivotal moment in the hookah industry, bridging the gap between two diverse cultures and setting a new standard for flavor innovation. For more information, visit https://www.alfakher.com and https://www.cookies.co.