Brand Partnerships
PickleJar Entertainment Expands Into Film Marketing With Fan Engagement Platform for Romantic Comedy 'Sunflower Child'
PickleJar Entertainment Group is providing its fan engagement platform for the romantic comedy 'Sunflower Child,' starring Gavin Casalegno, marking the company's strategic expansion into film marketing and content ecosystem diversification.
Modelo Launches 'Best Seat in the House' Campaign with Largest Fútbol Media Investment to Date
Modelo is launching a major integrated marketing campaign celebrating fútbol fandom with new commercials, star athlete partnerships, exclusive merchandise, and its largest-ever media spend in the sport, reinforcing its position as the Cerveza for Fútbol.
SEGG Media Reports Strong Engagement from Quadrant's Formula 1 YouTube Campaign
SEGG Media Corporation's subsidiary Quadrant achieved significant digital engagement with a Formula 1 YouTube video featuring drivers Lando Norris and Carlos Sainz Jr., generating over four million views and reinforcing the company's growth strategy through premium content and brand partnerships.
Denny's Masters of the Universe Mobile Diner Launches Cross-Country Tour with Mattel and Amazon MGM Partnership
Denny's has launched a custom Battle Cat-themed mobile diner that will travel from South Carolina to California, offering fans exclusive menu items and promotional deals while promoting the upcoming Masters of the Universe movie release.
GBK Brand Bar and Meals on Me Host Exclusive Backstage Lounge at Rock & Roll Hall of Fame Rehearsals
The partnership between GBK Brand Bar and Meals on Me created an exclusive backstage experience for music legends during Rock & Roll Hall of Fame rehearsals, showcasing luxury brand partnerships while supporting the Hall's foundation through charity auctions.
Verizon and David Beckham Launch 'Golden Ticket' Sweepstakes for FIFA World Cup 26
Verizon and David Beckham have launched an exclusive sweepstakes offering customers unprecedented pitchside access to FIFA World Cup 26 matches, marking a significant enhancement of fan experiences through corporate sponsorship.
Canadian Club Becomes Official Partner of Canada Soccer and Canadian Premier League
Canadian Club has signed a three-year partnership with Canada Soccer and the Canadian Premier League, positioning the iconic whisky brand at the center of soccer's unprecedented growth in Canada as the country prepares to host international events.
GameSquare Partners with World of Dance to Expand Youth Culture Marketing Reach
GameSquare Holdings has been appointed agency of record for World of Dance, creating a strategic alliance that combines competitive dance's global platform with gaming culture expertise to engage young audiences through live events and digital content.
Craveworthy Brands Sponsors Runway 7 at New York Fashion Week 2025, Blending Fast Casual Dining with High Fashion
Craveworthy Brands' sponsorship of Runway 7 during New York Fashion Week 2025 demonstrates the growing intersection of food and fashion, highlighting how culinary experiences are becoming integrated into cultural platforms beyond traditional dining.
Newton Golf Signs Top Junior Golfer Addison Kloch as Affiliated Athlete
Newton Golf Company's signing of rising junior golf star Addison Kloch demonstrates the company's strategic focus on leveraging athlete endorsements to validate its physics-based engineering approach and drive brand recognition in the competitive golf equipment market.
SEC Football Stars Champion Dairy Milk's Role in Athletic Performance Through 'Milk's Got Game' Campaign
The Dairy Alliance's 'Milk's Got Game' campaign partners with SEC athletes to highlight dairy milk's nutritional benefits for athletic performance, recovery, and hydration, emphasizing its role from childhood development to professional sports.
RocketCup Coffee Launches Limited-Edition Syracuse University Blend with Community Focus
RocketCup Coffee has introduced 'Cuse® Coffee, a licensed Syracuse University blend that combines school pride with community revitalization efforts while offering a unique promotional opportunity for consumers.
SEGG Media Brands Gain Global Racing Exposure at Milwaukee Mile Event
SEGG Media Corporation's Lottery.com and Sports.com brands receive prominent placement on race cars and drivers at the Milwaukee Mile, providing significant global marketing exposure during the NTT INDYCAR and INDY NXT championship events.
SEGG Media Brands Gain Global Exposure Through INDYCAR Partnership at Milwaukee Mile
SEGG Media Corporation's Lottery.com and Sports.com brands will receive significant international broadcast visibility through strategic racing partnerships at this weekend's INDYCAR event, showcasing the company's growing sports marketing presence.
DanceOne Partners with Custom Ink to Enhance Dance Studio Merchandise Offerings
DanceOne's new licensing partnership with Custom Ink aims to provide exclusive custom apparel and merchandise solutions to its network of dance studios, enhancing the dance community's brand expression and support.
Al Fakher and Cookies Launch Innovative Hookah Flavor Collection
Al Fakher partners with Cookies to introduce a groundbreaking hookah flavor collection, merging two iconic brands' cultures and expanding the hookah market's appeal.
Influencer Partnerships Key to Mobile Tour Success in Digital Age
The article explores the critical role of influencer partnerships in enhancing brand engagement and audience reach during mobile tours, highlighting strategies for successful collaborations.
Charity Ace and Signarama Unite for 'Hill Country Strong' Campaign to Aid Texas Flood Recovery
The 'Hill Country Strong' campaign by Signarama, supported by Charity Ace, aims to revitalize Texas Hill Country post-floods through community solidarity and financial aid for affected businesses and nonprofits.
SEGG Media Corporation Showcases Lando Norris and Quadrant Speedway Launch at Belgian Grand Prix
SEGG Media Corporation highlighted McLaren driver Lando Norris's achievements and the launch of the Quadrant Speedway collection at the Belgian Grand Prix, emphasizing its strategic investment in Veloce Media Group and the cultural impact of Quadrant.
SEGG Media Corporation Enhances Brand Visibility at Iowa INDYCAR Weekend
SEGG Media Corporation leveraged the Iowa INDYCAR weekend to boost visibility for its platforms Sports.com and Lottery.com, setting the stage for further expansion in North America.
Hammer & Nails Celebrates 50th Location with UFC Legend Urijah Faber as Brand Ambassador
Hammer & Nails marks a significant milestone with its 50th franchise opening and partners with UFC Hall of Famer Urijah Faber to promote men's grooming as an essential part of wellness.
Brilla Media Ventures and Creator Sports Network Launch Vibra Stream to Engage Hispanic Audiences with Live Sports
A new partnership between Brilla Media Ventures and Creator Sports Network introduces Vibra Stream, a platform offering live, licensed creator-casts of sporting events tailored for the U.S. Hispanic market, marking a significant advancement in how brands connect with Latino consumers.
Brilla Media Ventures and Creator Sports Network Launch Vibra Stream for Hispanic Audiences
A new partnership between Brilla Media Ventures and Creator Sports Network introduces Vibra Stream, a live sports streaming platform aimed at engaging the U.S. Hispanic market with licensed creator-casts of sporting events, offering brands a unique way to connect with Latino audiences.
Cristina Sarnoff Joins Minivela to Spearhead Brand Partnerships and Distribution
Media executive Cristina Sarnoff joins Minivela as a shareholder and strategic partner, bringing her extensive experience to enhance the platform's brand partnerships and distribution strategies, targeting Latino Gen Z and Millennial audiences with innovative drama shorts.
Luxury Travel Expert Heather Huber Charts New Course with Windstar Cruises in Tahiti
Club Cruise's rising star Heather Huber embarks on a transformative journey with Windstar Cruises, highlighting the evolving landscape of luxury travel and positioning a new generation of travel professionals at the forefront of experiential tourism.
Perkins Restaurants Partners with CoComelon to Create Family-Friendly Dining Experience
Perkins American Food Co. collaborates with popular children's entertainment brand CoComelon to introduce themed meals and interactive dining activities for families with young children, enhancing the restaurant's family-friendly appeal.
Fully Promoted Marks 25 Years of Success, Sets Sights on Future Growth
Promotional products franchise Fully Promoted celebrated its 25th anniversary at its annual convention, highlighting past achievements and outlining strategic initiatives for continued industry leadership through innovative partnerships and technology.