DanceOne Partners with Custom Ink to Enhance Dance Studio Merchandise Offerings
DanceOne's new licensing partnership with Custom Ink aims to provide exclusive custom apparel and merchandise solutions to its network of dance studios, enhancing the dance community's brand expression and support.
DanceOne, renowned for its leadership in educational and competitive dance events, has announced a strategic licensing partnership with Custom Ink, a frontrunner in custom apparel and promotional products. This collaboration is set to revolutionize the way dance studios across the United States engage with branded merchandise, offering them exclusive access to Custom Ink's customizable product solutions. The initiative is part of DanceOne's Loyalty program, designed to reward and support its network of independent dance studios.
Under this partnership, studios affiliated with the DanceOne Loyalty program will benefit from the development of their online stores, alongside receiving promotional and creative support tailored to meet their brand and dancer needs. Ryan Massimo, Chief Revenue Officer of Custom Ink, emphasized the shared commitment to excellence, stating, Custom Ink is proud to bring its best-in-class branded merchandise to DanceOne's network, empowering the dance community with products that elevate their movements.
Dan Galpern, CEO of DanceOne, highlighted the partnership's role in enhancing the dancer and studio experience, noting the added value it brings to the community. The collaboration with Custom Ink marks the beginning of a series of strategic partnerships aimed at supporting the success of DanceOne's studio owners and dancers. Innovative Partnerships Group played a pivotal role in facilitating this agreement, with Zoë Stanley celebrating the fusion of dance creativity and personal expression through custom design.
Beyond merchandise, Custom Ink's sponsorship extends to DanceOne's premier events, including The Dance Awards and Dance Teacher Summit, further solidifying its commitment to the dance community. The 2025 A.C.E. Awards will also bear Custom Ink's name, showcasing the depth of this partnership. This initiative represents a significant step forward in providing dance studios with the tools they need to thrive, both on and off the dance floor.