PickleJar Entertainment Expands Into Film Marketing With Fan Engagement Platform for Romantic Comedy 'Sunflower Child'
PickleJar Entertainment Group is providing its fan engagement platform for the romantic comedy 'Sunflower Child,' starring Gavin Casalegno, marking the company's strategic expansion into film marketing and content ecosystem diversification.
PickleJar Entertainment Group, Inc. (OTC Pink: PKLE), a live entertainment technology company, has announced it is providing marketing technology and fan engagement capabilities for the feature film Sunflower Child, drawing on its integrated platform that connects radio, digital channels, and live venues. The film stars Gavin Casalegno (Amazon's 'The Summer I Turned Pretty') and rising talent Jennifer James, who also wrote the screenplay. The project has completed principal photography and is currently in post-production, with filming having taken place in the U.K., including at the historic Twickenham Studios and on location throughout London.
Sunflower Child marks the feature directorial debut of award-winning cinematographer Jamie Touche and also features Daniela Norman, Muhannad Ben Amor, and Maddie Close. The film is produced by Joseph Goldman for Double J Productions, in association with Nebel Productions and in collaboration with PickleJar Entertainment Group.
MSR Media International is handling worldwide sales and introduced the film to international buyers at the European Film Market (EFM) in Berlin in February 2026. The team will continue building international distribution momentum at the upcoming Cannes Film Festival in May 2026, where they will engage with global distributors and territory buyers.
The Sunflower Child engagement represents a strategic expansion of PickleJar's growing content portfolio, including its nationally syndicated radio show PickleJar Up All Night, distributed via Local Radio Network partnerships, original programming, and artist development initiatives. In connection with the film's release, PickleJar will activate its integrated platform - including FanVivo, PickleJar Up All Night, and PickleJar Plus - to extend Sunflower Child's audience reach across radio, digital, and venue channels.
“This collaboration reflects PickleJar’s commitment to expanding beyond core technology and into supporting original content that resonates with audiences,” said Kristian Barowsky, President and Co-Founder of PickleJar Entertainment Group. “Film is a natural extension of our entertainment ecosystem. With Sunflower Child, we’re working alongside exceptional creative talent and positioning PickleJar in connection with a project of strong international market appeal. For our shareholders, this represents another step in building a diversified entertainment company with multiple revenue streams and content touchpoints.”
The film's plot follows a young screenwriter (James) who, caught between the promise of Hollywood fame and the corruption of her artistic voice, unexpectedly falls for an aspiring director (Casalegno). Together, they face betrayal, the cost of success, and the choice between the wrong version of a dream and following your heart.
Jennifer James, writer and lead, said, “This project became one of those rare experiences that took on a life of its own, unfolding in unexpected and beautiful ways. I set out to tell a story I ultimately realized I had to fully live before I could share it. The result is an anthem for authenticity, for indie filmmakers, and what it really takes to get a foot in the door.”
PickleJar's involvement in Sunflower Child is consistent with the Company’s broader support of emerging independent filmmakers, including its sponsorship of the Nashville Film Festival in 2024 and the development of PickleJar Flix as a service in 2025. Notably, Jennifer James is the daughter of PickleJar Chairman and Chief Executive Officer Jeff James. In 2025, PickleJar made a £25,000 investment in the Sunflower Child production, which was reviewed and approved by the Company’s independent directors on arms-length terms.
Additional details regarding PickleJar’s integrated marketing and fan-activation campaign for Sunflower Child will be announced in the coming weeks, in connection with the film’s continued international distribution push. For more information about PickleJar, visit picklejar.com.