Beyond Oil Expands European Footprint Through Strategic Distribution Partnership with Pilpel Hungary
Beyond Oil's exclusive distribution agreement with Pilpel Hungary Kft. across four Central European markets represents a significant expansion of its healthier frying technology while validating the company's value proposition in the European foodservice industry.
Beyond Oil Ltd. has entered into exclusive distribution agreements with Pilpel Hungary Kft. that will expand the food-tech company's reach across Hungary, Austria, the Czech Republic, and Slovakia. The partnership, effective September 4, 2025, grants Pilpel exclusive rights to market, sell, and distribute Beyond Oil's products to the foodservice industry in these territories for an initial five-year term through December 31, 2030, with automatic renewal options tied to minimum purchase requirements.
The distribution agreements require Pilpel to purchase a minimum of 75,600 kg in 2026, with volumes increasing significantly throughout the term to maintain exclusive rights. Pilpel has already placed an initial order for one container totaling 10,800 kg, fulfilling its 2025 minimum commitment. Additionally, Pilpel will pay Beyond Oil an annual royalty equal to 5% of total sales of Beyond Oil products to end-user customers in the territories.
Pilpel Hungary Kft., the region's leading fruit and vegetable wholesaler, currently supplies more than 1,000 foodservice accounts in Hungary and is actively expanding operations across Central Europe. The company will leverage its established sales organization, broad product portfolio serving restaurants, quick-service chains, hotels, and catering companies, as well as its reliable logistics network to introduce Beyond Oil's products across the four countries.
Jonathan Or, CEO of Beyond Oil, stated that Pilpel's rollout across four European countries represents validation of the company's technology and value proposition. The partnership aligns with Beyond Oil's objective to work with strategic partners positioned to deliver sustainable long-term growth as the company scales across Europe. Doodi Hazut, CEO of Pilpel, emphasized that both companies conducted thorough due diligence, including facility visits and customer engagements, before finalizing the partnership.
To ensure strong execution, Pilpel has appointed a dedicated leadership team including Rafi Orel as Project CEO, bringing over 30 years of experience leading organizations such as president of Osem USA and CEO of Tali Grapes. Regina Boros will serve as Managing Director, bringing international marketing experience, while Péter Határ will act as Project Manager with deep expertise in restaurant operations and food delivery business models.