Milk's Got Game Campaign Spotlights South Carolina Athletes and Their Moms
The Dairy Alliance's Milk's Got Game campaign partners with University of South Carolina athletes and their mothers to highlight how real dairy milk supports athletic performance and recovery through proper nutrition.
The Dairy Alliance has launched a new Milk's Got Game campaign featuring University of South Carolina athletes TJ Moore and Nyck Harbor alongside their mothers, Alexandra Moore and Saundra Harbor. The initiative focuses on how real dairy milk contributes to athletic performance, recovery, and strength development through proper nutrition.
Behind every great athlete stands a mom who makes sure they have what they need to succeed, according to Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance. The campaign celebrates the mothers who fuel their athletes with love, guidance, and real dairy milk, which serves as a natural sports drink that helps athletes recover, stay strong, and perform at their best both on and off the field.
The Milk's Got Game campaign emphasizes the nutritional foundation behind players' performance. With support from their mothers, TJ Moore and Nyck Harbor incorporate real dairy milk into their training routines, benefiting from the 8 grams of high-quality protein in every serving that supports strength, recovery, and energy. As the MVP of performance and everyday wellness, real dairy milk delivers the power that athletes and fans need as part of active lifestyles.
Emily Waggoner, a South Carolina dairy farmer, expressed pride in joining The Dairy Alliance to highlight how Milk's Got Game. From farms to families, real dairy milk delivers the nutrition and strength to fuel athletes both on the field and at home.
Wide receiver TJ Moore shared that his mother made sure milk was always part of his daily routine, keeping him fueled for practice and giving him energy to push harder on the field. Even today, it helps him stay strong and recover faster. His mother Alexandra Moore added that supporting TJ means giving him what he needs to perform at his best every day, with real dairy being part of that foundation from the beginning.
Wide receiver Nyck Harbor noted that dairy milk gave him the edge growing up and continues to support him as he trains and plays. His mother Saundra Harbor explained that from breakfast to after-practice recovery, real dairy milk has been a consistent part of Nyck's routine, describing it as simple, reliable, and effective.
The Milk's Got Game campaign underscores the connection between family, nutrition, and athletic excellence, demonstrating that success begins at home and extends to the college playing field. For more information about The Dairy Alliance, visit https://thedairyalliance.com.