Crop Production

Watermelon Category Surges with $3.2 Billion in Sales as New Households Drive Growth

Watermelon Category Surges with $3.2 Billion in Sales as New Households Drive Growth

The National Watermelon Promotion Board's new research reveals watermelon has reached 75% of U.S. households with $782 million in incremental purchases, providing retailers with strategic insights for omni-channel growth.

November 14, 2025
Maryland Farm Program Rewards Nitrogen Efficiency to Combat Chesapeake Bay Pollution

Maryland Farm Program Rewards Nitrogen Efficiency to Combat Chesapeake Bay Pollution

A new USDA-funded program incentivizes Maryland farmers to improve nitrogen use efficiency in crops, potentially increasing yields while reducing harmful runoff into the Chesapeake Bay.

September 15, 2025
Reservoir and Tanimura & Antle Partner to Foster AgTech Innovation in Salinas Valley

Reservoir and Tanimura & Antle Partner to Foster AgTech Innovation in Salinas Valley

A strategic collaboration between The Reservoir and Tanimura & Antle dedicates 40 acres in Salinas Valley to accelerate agricultural technology innovation, aiming to bridge the gap between invention and adoption in the agtech sector.

June 4, 2025